ABOUT

Hi, I’m Victoria Eyland, a Visual Merchandising expert with a passion for transforming retail spaces into unforgettable brand experiences.

 

For over a decade, I’ve helped leading brands—including Under Armour, Coldwater Creek, and Banana Republic—elevate their in-store presence, drive foot traffic, and optimize sales through strategic visual storytelling. My expertise spans across direct-to-consumer (DTC) and wholesale channels, ensuring that every retail environment not only looks great but also delivers measurable results. 

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​I’ve led record-breaking retail projects—from increasing store foot traffic by 600% with innovative pop-up designs to driving 30% above financial plan in key store initiatives. With a keen eye for aesthetics and a data-driven approach, I turn retail spaces into profit-generating powerhouses.